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Dear Valued Customers, Please note that our main safe will be temporarily inaccessible from 22nd May to 30th May. Should you wish to purchase an item or arrange a viewing during this period, we kindly ask that you contact us prior to 22nd May so that we may make the necessary arrangements. We appreciate your understanding.

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SKU: LB564

Rolex Datejust 278274 31mm Azzurro Steel & 18ct White Gold Blue Floral Motif Diamond Dial - 2023

£10,000 £11,500

in stock - Order now for free delivery on 02/06/2026

showroom pickup available

locationHatton gardenReady within 24 hours

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What Our Customers Say

We take great pride in delivering exceptional service, and nothing speaks louder than the words of our satisfied customers.

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Amazing people...

Amazing people, amazing communication, impeccable service! Highly recommend The Luxury Hut for buying&selling watches. They have an amazing collection and highly recommend to visit if you are in London

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Mariyam Tleukhan

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highly recommend...

Visited their showroom today In hatton garden after speaking to a gentlemen called Raj in regards to selling 2 watches. They offered me a quick quote very professionally over WhatsApp i initially did not want to take the offer but it was good so I decided to sell hassle free. When arrived greeted well professionally and offered drinks. I was served by Nerya Netanel very professionally and friendly kind service. Very easy to deal with hassle free quick transaction without no time wasted paid as agreed before arriving. I highly recommend them and would deal with them again in future when I need to. All the best keep up the good work!

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Ash Cars

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Great service from start to finish...

Great service from start to finish. I had the pleasure of dealing with Jack who was extremely helpful and made the buying experience easy and enjoyable. I’m extremely happy with the watch, great condition and a great price!

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Dougal Storrar

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experience was excellent...

First time buying from The Luxury Hut and the whole experience was excellent. I came across a watch on their site, got in touch, and Jack was great to deal with, friendly, helpful and straight to the point. They reserved the watch for me, and when I visited the showroom everything went smoothly.

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Anatoli martino

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Very impressed all round

Very impressed all round. Communicating on WhatsApp, then followed by a visit to Hatton Gardens. Service was prompt and helpful. I’ll definitely be using them again.

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Adam Petros

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Highly recommended!

Amazing service from the first time I got in contact, right until after I received my items. I received a courtesy call a week after delivery, to make sure I was happy.

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Anon

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Excellent business with a friendly team

Excellent business with a friendly, polite and professional team. Great experience and fairly priced. Would recommend definitely will use again for sales and/ or purchases

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Chris

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Great Service

I spoke to Cheryl regarding selling a Rolex watch, shipped it on Friday and by Monday afternoon after agreeing a sale price the funds were in my bank account. Very impressed with the service, would recommend without hesitation.

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Denis

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An absolutely first-class experience…

An absolutely first-class experience from start to finish; this is how the purchase of a luxury watch should go. A smiley reception from Cheryl and an enjoyable purchase with Jack, who was genuine, knowledgeable, not to say good chat besides. Owner Nerya was first-class also and further gave me a very fair price on my Rolex Datejust OP.

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Denis Mann

Buy Rolex Datejust 278274, Azzurro Blue Floral Motif Dial

There’s something truly captivating about this pre-owned Datejust 278274 that draws you in from the first glance. It is delicate, playful and elegant, perfect for those seeking a creative departure and a more artistic statement piece within the Rolex lineup. The watch combines the classic Datejust design with an artistic dial, appealing to those who appreciate unique luxury pieces. This pre-owned Rolex Datejust 278274 features a rare and popular Azzurro Blue Floral Motif dial, known for its unique, elegant design, making it a sought-after piece among collectors and enthusiasts. The dial features a stunning sunburst finish and a floral motif with 24 flowers, each accented by a small sparkling diamond at the centre, providing a level of visual interest that makes it an eye-catching variant of the classic Datejust. Despite its unique dial, the watch is versatile, combining stainless steel and 18ct white gold. While the steel makes it ready to withstand everyday rigours, the white gold fluted bezel adds a refined aesthetic, making this 31mm Datejust model a versatile luxury watch suitable for formal and casual occasions.

Underneath its refined exterior, the watch is powered by the self-winding automatic Rolex Calibre 2236, featuring a date function, stop seconds for precise time-setting, a power reserve of 55 hours, and a water resistance of 100m. Paired with an Oyster bracelet featuring a folding Oysterclasp, it not only fits comfortably but also adds a touch of sophistication, making the watch a reliable companion. Elevate your collection with this used Rolex Datejust 278274 featuring an Azzurro Blue Floral Motif dial, available for immediate purchase online and in-store. We are offering this iconic model at a highly competitive price, ensuring you get the very best deal without compromising on quality or value. Authenticity is of utmost importance to us, and therefore, this timepiece has been subjected to an extensive authentication procedure by our in-house team of watch experts to guarantee authenticity, quality, and performance.

We also offer a 12-month warranty and an Authenticity Certificate, so you can shop confidently with us. Choosing us for your secondhand luxury watch purchase ensures a seamless, secure and hassle-free shopping experience as our experts maintain transparency and offer tailored assistance from start to finish. Whether you prefer to shop for this used Datejust 278274 online or in-store, rest assured, our knowledgeable team will guide you every step of the way. Enjoy free UK shipping when you buy online, or for a more personalised service, visit us in-store with a prior appointment. If you have any queries, feel free to contact us over call or email.

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